Cosmetics claims legislation that came into effect in July 2013 is having a profound if not confusing effect on the industry. Many brand owners affected are still unaware of their obligations and the lengths they need to go to reach compliance. This 3 day intensive seminar brings together international recognized experts in the field of claims development, advertising and the law, to provide an in-depth overview of the fundamentals and understanding of current EU-legislation cosmetic claims requirements compliance and what the future holds.
The focus of the seminar will be to provide the claims development principles and basics as they relate to the legislation in a concise yet comprehensive way. Practical demonstrations at the end of the workshop will complement the lectures and further the understanding of claims development as well as a number of investigative techniques that are utilized to evaluate product efficacy.
Individuals with an interest in cosmetics claims development and the law.
All presentations will be in English.
|12:00||Registration and lunch box|
|12:40||Shuttle bus to proDERM Institute|
|1:30 pm||Introduction by Klaus-P. Wilhelm|
|1:40 pm||Under the Sun: SPF: static and water-resistant, UVA-Protection and anti-inflammatory claims|
|Wet and smelly: hot room and sniff testing for evaluation of antiperspirants and deodorants|
|Defying Age: How to evaluate wrinkles and other age-related parameters|
|TBC: Hairy Issues: Biophysical measurement of parameters relevant for hair cosmetics|
|5:30 pm||Wine & Cheese|
|6:45 pm||Shuttle bus to hotel|
|7:15 pm||Arrival at hotel, end of Day 1|
|8.30||Introduction||Klaus-P. Wilhelm, Chris Gummer|
|8:45 am||Cosmetic Claims - What They Are, Objectives & Anatomy, & Where to Find Them||Theresa Callaghan|
|9:25 am||The consumer - the target for claims - Understanding the consumer||Erik Schipper|
|10:15 am||Coffee Break|
|10: 45 am||Cosmetics Regulations - Brussels, Brexit and the future||Chris Flower|
|11:15 am||Dissecting claims - how much data?||Chris Gummer|
|12:00 am||Responsible person & Inspecting authority||Jack Burgess|
|1:00 am||Lunch Break|
|1: 50 am||"Free from", Vegan and developing claim trends||Olivia Santoni|
|2:15 am||Claims for devices for cosmetic treatments||Shane Hanson|
|3:00 am||Coffee Break|
|3:15 am||Claim Generation Workshop|
|5:30||End of Day 2|
|7:00 am||Cocktail Reception|
|7:30 am||Workshop Dinner|
|8:30 am||Clinical: Claims Support by clinical studies||Stephan Bielfeldt|
|9:15 am||Supplier: The impact on the raw material supplier - formulating for success||Harald van der Hoeven|
|9:45 am||The World of Consumer Testing||Shazia Ginai|
|10:25 am||Coffee Break|
|10:45 am||Seals & Endorsements: Endorsing claims to build impact||Klaus-P. Wilhelm|
|11:30 am||TV advertising: Bringing it all together to advertise||Chris Gummer|
|12:30 pm||End of Day 3|
Founder and Medical Director
Callaghan Consulting International
Vice President and Director Science and Innovation
The seminar fee is Euro 1,435.- plus VAT.