The 3-Day Seminar including Practical Demonstrations in the proDERM Testing Labs

November 28-30, 2018

starting in

2018/11/28 12:00:00

Claims Support for Cosmetic Products

From Regulation to Effective Implementation

Cosmetics claims legislation that came into effect in July 2013 is having a profound if not confusing effect on the industry. Many brand owners affected are still unaware of their obligations and the lengths they need to go to reach compliance. This 3 day intensive seminar brings together international recognized experts in the field of claims development, advertising and the law, to provide an in-depth overview of the fundamentals and understanding of current EU-legislation cosmetic claims requirements compliance and what the future holds.

The focus of the seminar will be to provide the claims development principles and basics as they relate to the legislation in a concise yet comprehensive way. Practical demonstrations at the end of the workshop will complement the lectures and further the understanding of claims development as well as a number of investigative techniques that are utilized to evaluate product efficacy.

  • Claims and advertising – getting it right
  • Legislation and the law
  • Criteria for successful claims development
  • What the consumer really thinks of claims
  • Developing claims and the average consumer
  • Raw material supplier responsibilities
  • The realities facing the Responsible Person
  • Future perspectives for claims legislation
  • Practical demonstrations in the Claims evaluation laboratory

Individuals with an interest in cosmetics claims development and the law.

  • Product Developers
  • Regulatory Managers
  • Outsourcing Managers
  • Claims Developers
  • Marketeers
  • Brand owners
  • Responsible Persons

All presentations will be in English.

Hotel Intercity

The regular seminar fee amounts to € 1,435.-.

Early Bird Registration is possible until 31.8.2018 and offers € 150.- discount.

Registration – Closed as of 26.9.2018

The claims seminar has reached maximim capacity in 2018. We have therefore closed the registration. Make sure to be part in the 2019 seminar instead by getting on the waiting list.


The seminar fee is € 1,435.- plus VAT. This covers the seminar fee including practical demonstration, transfer to the proDERM facility, training material and catering during the seminar. Accommodation is not included and has to be paid separately.

Early Bird Registration EXTENDED: Early bird registrations are accepted until 31.8.2018 and will be granted a € 150,- discount.

3+discount: A 15% price reduction is offered starting with the third attendee of one company.

Day 1, 28.11.2018

12:00 amRegistration and lunch box
12:40 pmShuttle bus to proDERM Institute
1:30 pmIntroduction by Klaus-P. Wilhelm

Live Demo: Fundamentals and Practical Applications of Claims Support Studies, Live Demonstrations at proDERM Institute

1:40 pmUnder the Sun: SPF: static and water-resistant, UVA-Protection and anti-inflammatory claims
Coffee Break
Wet and smelly: hot room and sniff testing for evaluation of antiperspirants and deodorants
Defying Age: How to evaluate wrinkles and other age-related parameters
TBC: Hairy Issues: Biophysical measurement of parameters relevant for hair cosmetics
5:30 pmWine & Cheese
6:45 pmShuttle bus to hotel
7:15 pmArrival at hotel, end of Day 1

Day 2, 29.11.2018

Session 1: Claims and the Consumer

8.30IntroductionKlaus-P. Wilhelm, Chris Gummer
8:45 amCosmetic Claims - What They Are, Objectives & Anatomy, & Where to Find ThemTheresa Callaghan
9:25 amThe consumer - the target for claims - Understanding the consumerErik Schipper
10:15 amCoffee Break

Session 2: Rules, Regulations and Review (3 R’s)

10: 45 amCosmetics Regulations - Brussels, Brexit and the futureChris Flower
11:15 amDissecting claims - how much data?Chris Gummer
11:45 amDiscussion
12:00 amResponsible person & Inspecting authorityJack Burgess
1:00 pmLunch Break

Session 3: New Claim Areas

1: 50 pm"Free from", Vegan and developing claim trendsOlivia Santoni
2:15 pmClaims for devices for cosmetic treatmentsShane Hanson
2:55 pmDiscussion
3:00 pmCoffee Break

Build your claim – Team Exercise

3:15 pmClaim Generation Workshop
5:30 pmEnd of Day 2
7:00 pmCocktail Reception
7:30 pmWorkshop Dinner

Day 3, 30.11.2018

Session 4: Where to get the data

8:30 amClinical: Claims Support by clinical studiesStephan Bielfeldt
9:15 amSupplier: The impact on the raw material supplier - formulating for successHarald van der Hoeven
9:45 amThe World of Consumer TestingShazia Ginai
10:25 amCoffee Break

Session 5: Making impact: Seals, Endorsements, TV Advertising

10:45 amSeals & Endorsements: Endorsing claims to build impactKlaus-P. Wilhelm
11:30 amTV advertising: Bringing it all together to advertiseChris Gummer
12:30 pmEnd of Day 3


Chris Gummer

Cider Solutions

Klaus-Peter Wilhelm

Founder and Medical Director
proDERM Institute

Erik Schipper


Theresa Callaghan

Callaghan Consulting International

Stephan Bielfeldt

Vice President and Director Science and Innovation
proDERM Institute

Harald van der Hoeven

Industry Expert
CLR Berlin

Chris Flower


Jack Burgess

Delphic HSE

Olivia Santoni


Shane Hanson

Panasonic UK

Shazia Ginai


How delegates rated this seminar


proDERM Academy

Kiebitzweg 2
22869 Schenefeld
Phone: 040-839 358-0
Fax: 040-839 358-34